5 Solid Ways Virtual Renovation Helps Real Estate Marketing

Selling real estate is challenging. Buyers draw more towards properties that look visually attractive. Being able to afford renovation contractors might not seem ideal. Here is when virtual renovation comes in handy.

In this method, CGI specialists digitally remove or replace old-looking spaces and digitally redesign them by giving modern, appealing looks.

For example, you want to sell a home with old Victorian furniture and design to it. Buyers want to renovate it into something modern and sleek.

By using virtual renovation, you create a vision board for your buyers to look at. They will get a visual idea of how the home will look with modern changes and help them decide whether they want to buy it.

All of this is happening without making any physical changes. Isn’t it interesting?

Want a better way to decorate, renovate, or prepare your home for sale? Rather than running to every store to check out every combination of paint, flooring materials, countertops, fixtures, appliances, and furniture, it’s now possible to do all the leg-work virtually.

Virtual renovation and redecorating are no longer a future promise. Let’s take a look at how else you can use this technique for real estate marketing.

Women watching a virtual renovation

1. Virtual Renovation Makes the Website Unique

There is no doubt because excellent visual quality appeals to buyers. Virtual renovation and other CGI methods make the listings look better.

Using virtual staging and other means of virtual renovation improves your brand image and makes your website more enticing. Your website focuses more on good brand messaging, forms a responsive design, and enhances user experience.

Apart from the visual feast, agencies can integrate Internet Data Exchange (IDX) into their website and haul listings into it. Sounds hassle-free, right?

2. Showings Are More Effective With Virtual Renovation

Visual renovations help in restyling spaces. It is not only used to remove things but also helps in restyling homes.

You can make a Victorian-looking home renovate into a modern space by using virtual renovation. CGI experts can change wall colors. They factor in the window light reflections on the floor, the shadows of the new torchieres on the wall, and change the style of curtains.

After a virtual house renovation, real estate agents can print out posters and put them in different rooms so that when buyers visit the home, they can focus on the new visioned outlook rather than the old one.

Woman talking with contractor about virtual renovation on her new home

3. Virtual Renovation Works Ideally for Social Media

Virtual staging is vital when you want to sell properties that need renovation. You can easily promote digitally renovated spaces on social media through the help of carousel posts on Instagram and other channels.

Real estate agents can showcase the before and after images of homes through the help of CGIs. This helps your potential buyers get an idea of what the property will look like after renovation.

You can even increase engagement on your social media by posting renovation ideas.

4. Builds Real Estate Agent’s Credibility and Partnership

By providing renovation photos, you will build a sense of credibility with your audience. You are giving them transparency by showing them repairs they will have to do, hiding nothing.

The more your buyers trust you, the more you will build credibility.

Old victorian home

5. Helps Buyers Find Their Dream Home

If your buyers cannot afford a brand new home, they are most possibly targeting homes that need renovation. They save a lot of money by doing this.

Virtual renovation helps them visualize the dream home they are looking for. It is also cost-efficient and makes home renovation easier.

Bottom Line

Virtual renovation is the new way of real estate marketing. Revamping old faded properties by utilizing new CGI techniques boosts your engagement with your customers and makes your image look better.

Not to forget, it adds professionalism to your portfolio and makes you stand out from the crowd—you up your marketing strategies a notch by adding digital means and staying relevant in the market.

Virtual renovation not only gives a user-friendly experience but also adds interactivity.

People like to see creativity as their choices have become pickier day by day. The digital renovation has made it easier for people to skim through the vast options available that check all their boxes.

Author Bio: 

Rahul Agrawal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart. He’s your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor. 

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